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We are not just teaching business.
We are changing the industry.

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About Us

The Business of Skin was born because I refuse to accept what this industry calls ‘normal.’

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Burnt out, broke, exhausted, overwhelmed and guessing your way through business is not success, its survival.

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Being a business owner takes more than understanding skin and being a great therapist. 

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Because being a great therapist won’t teach you how to make profit, understand your finances, lead a team, build systems, navigate challenges or build a business that runs without you.

 

BOS was born from frustration with the lack of real education and service standards in this industry.  

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I know what it’s like to be stuck in the treatment room because your team can’t sell like you. But pushing them isn’t the answer. 

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They need to understand skin deeply and be able to explain it simply, master consultations, and build confidence. Just knowing skin isn’t enough. 

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To treat Skin, you know we need a holistic approach, you cannot treat externally without treating internally. Business is no different.

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OUR MISSION

At The Business of Skin, our mission is to transform the beauty industry from the inside out.

We are here to help Clinic and Salon Owners step out of survival mode and back into the reason they started, to create real client transformations, experience true freedom, and build a business they’re proud of with powerful coaching, team training, skin education, and systems that actually work.​

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We believe being a great therapist is not enough.​

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You deserve to run a business that’s profitable, structured, and sustainable without burning out.

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We’re on a mission to raise the standard, rewrite the rules, and build Clinics that absolutely thrive in every area.

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Our goal is to impact and transform over 1,000 skin clinics across Australia and New Zealand by 2030 so more business owners can step off the floor, create real freedom, and raise the standards of this industry.

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Because being a great therapist is not enough.​ You deserve a business that runs without burning you out.

MEET THE TEAM

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ASH • Founder, CEO

Ash is the visionary behind The Business of Skin! She is on a mission to help Clinic Owners stop the daily grind and build businesses that give them real freedom and serious profit. After scaling 2 award winning clinics to 6 figure months, she now leads a powerhouse team delivering strategy, structure, and results, while boldly challenging outdated industry norms and showing owners what’s truly possible when they master their numbers and mindset.

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STEVIE • Team & Education coordinator

Stevie brings years of hands on experience managing high performing teams and driving Clinic growth. Formerly the manager of Ash’s award winning Clinic, Stevie now specialises in training your teams just as she did with Ash’s Clinic to nail their consultations, have exceptional Skin Knowledge, sell with confidence and have your Client’s on 12 month treatment plans so they see the results they deserve. Building you a high performing, knowledgeable confident team.

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Your team should be performing like you.
So, let’s make it happen.

I have coached many business owners and have found a HUGE gap with Team training and sales. This was one thing I did nail in my Clinic. With 2 locations, being skin focused, a team of therapists and me off the floor not treating clients, I had to get them to my level.

Now, alongside me is my previous Clinic manager who helped me train and grow the team.

So now, we are going to do it for your team!

BUSINESS COACHING • TEAM TRAINING • SKIN EDUCATION • VIRTUAL ASSISTANTS 

© 2025 Ash Smith Coaching Pty Ltd

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